MIRACLE MILK WILL CUT FAT IN A PINTA
Healthy option, the new M&S milk
Tuesday October 11,2011
By Jo Willey
A NEW “super healthy” milk which promises to slash 84 tons of saturated fat a year from the nation’s diet goes on sale this week.
The revolutionary pinta comes from cows fed only a natural diet, reducing the amount of harmful fat in their milk.
It will go on sale in Marks and Spencer stores across the UK and, the company claims, means all its milk – standard full-fat, semi-skimmed and skimmed, but not including its organic range – will be naturally lower in fat than the standard pinta.
And, it says, the new milk will be sold at exactly the same price: 49p a pint.
The development comes after M&S launched a research trial last October to investigate whether it was possible to feed dairy cows a natural diet that would deliver milk with less saturated fat, improve cow health, be better for the environment and give the same taste and quality.
The trial involving Reading University, selected M&S farmers and consumer research, came up with a pinta whose saturated fat content was reduced by at least six per cent.
The revolutionary pinta comes from cows fed only a natural diet, reducing the amount of harmful fat
It has also led to the removal of palm oil from the cows’ diets, saving more than 1,000 tons a year. Palm oil, which is high in saturated fat, has been used in animal feed as a cost-effective way to increase the butterfat.
However, M&S said its trials had shown it could be removed and replaced with natural seed oils with no effect on the quality or taste of the milk.
Sue Bell, M&S technical executive, said: “We’re delighted with the results of the trial. Our new milk is a win-win recipe.
“It has less saturated fat but actually tastes better, there is less impact on the environment due to the reduction in palm oil, our farmers cows are healthier and our farmers will benefit from a guaranteed price for their milk.”
In fact the six per cent saturated fat reduction could be an underestimate, says M&S. It will take a year to get the full data on the new milk.
The amount of fat in milk varies throughout the year because of changes in the cow’s diet in summer and winter.
Mark Robins, M&S milk supplier, said: “This provides a real opportunity to grow the volume of milk sold in M&S stores for the benefit of all M&S milk farmers.”
Last year M&S launched its Milk Pledge Plus – a milk payment scheme for its dairy farmers that not only takes into account the costs of production but also rewards them for animal health and welfare standards and their ongoing farm production standards.
The scheme guarantees the retailer’s farmers a fixed price for milk, removing the uncertainty of the milk industry’s price fluctuations giving them greater security.
Slashing the amount of saturated fat in our diet could drastically reduce the toll of Britain’s biggest killer, heart disease, and save the NHS up to £3billion a year. And reducing intake to around 20g a day can cut cholesterol by up to 10 per cent.