CASH SQUANDERED ON EURO LOGO
Logo depicts headquarters in Brussels
Tuesday January 17,2012
By Martyn Brown Political Correspondent
EUROPEAN bureaucrats were accused of “extravagant vanity” last night for squandering taxpayers’ money on a new logo.
Chiefs at the European Commission handed designers 135,000 euros (£112,000) to come up with a fresh “visual identity” for the organisation.
But the true cost is much more. The introduction next month of the commission-wide logo will result in the scrapping of more than 400 other departmental and agency logos, on which £4.2million has been spent.
Leaflets and posters will have to be pulped and reprinted with the new logo, designed by a Belgian agency.
Tory MEP Daniel Hannan said: “It seems extraordinary that when all 27 EU member states are making budget cuts and every penny saved is being sent to Brussels that the money then gets wasted on schemes like this.”
UK Independence Party MEP Paul Nuttall said: “This rebrand is a case of extravagant vanity. This is yet another project where the Brussels elite shows just how utterly out of touch it is with the people who pay their ever-lengthening bills.” The logo features the EU flag over 26 grey lines, modelled on the commission’s star-shaped headquarters in Brussels.
This rebrand is a case of extravagant vanity
Last night a commission spokesman said the move would actually save money by replacing individual departmental logos. He admitted additional knock-on costs of €250,000 (£208,000) were expected this year and no figure was available for the future.
He said: “A single visual identity for the commission will allow the general public to recognise our actions and products. Before, many logos didn’t even bear the European flag.
“The aim is to have a strong and coherent visual identity for all communication activities. There will be a phasing-out period during which as much existing material as possible will be used in order not to throw away taxpayers’ money.”