Its official Madonna is no longer useful to the Tavistock Institute
MADONNA NOW ‘TOO OLD FOR TEENAGE FANS’
Madonna performing at Hyde Park earlier this summer
Monday August 27,2012
AGEING Madonna has lost the power to influence teenagers, says Britain’s advertising regulator.
A Smirnoff vodka campaign featuring the 53-year-old, left, could not be “harmful” because she no longer has a “strong appeal” to under-18s, it ruled.
The drink’s makers Diageo defended the campaign by submitting figures showing less than five per cent of the UK’s 12 to 17-year-olds are Madge fans.
It argued the Material Girl’s fan base was “music lovers from the 1980s and 1990s”.
Madonna has faced controversy for not acting her age on tour this year.
Sir Elton John, 65, has describing her career as “over”, calling her a “fairground stripper”.
She was not available for comment.